Archive for June, 2009

My son Boaz is almost four years old and never fails to impress me with his attention to details.

Recently he started paying more and more attention to advertising and brands. Scary.

Today he shocked us with what seems to be a new level of brand awareness… We were having lunch in the local cafe, while a remote TV was on. Truthfully, I could never understand why anyone would like to have a bunch of TVs in a cafe, but that’s a different story.

A short while after the commercials begun, Boaz asked “Mommy has an apple on her phone, right?”. “Why do you ask?” I answered him just to learn that he just watched an Apple commercial.

“So why do you think she has an Apple on her phone?” I tried my luck, hoping to get a cute and naive answer but instead I received a “shopping list” of the other Apple computers in the house including my recent purchase (see an earlier post Against Apple’s product release policies) and even the purchase of the Apple router that was supposed to get our music from iTunes to our stereo but never did. Boaz even shared his opinion that the Apple logo on the phone means that he can play games on it.

Fast forward 6 methodical years- would he ever be satisfied with a computer/ phone / whatever they’ll sell then, that doesn’t have an Apple logo on it?

My simple explanation – Apple got it right. One could probably write a complete thesis (wouldn’t be surprised if it’s been done) on how they got it right and why it’s working… I’ll let it be at that… Steve got it right.

What other brands do it well?

a couple of tweets I posted recently:

• the funny police are not to you too Janine go eat my accent
• voice the non Vlingo does funny things for nothing and is funny tweet that turned out Compton gate to be completed the driveway

I posted them Vlingo Speech to Text-direct Tweeting feature.

I like enabling technologies, Vlingo easily falls into this category, but what I like more is the surprising and hilarious results…

Bottom line, I wouldn’t relay on this app to deliver my messages accurately, but I’ll keep using it for the heck of it, just because it makes me laugh.

Three weeks ago, after years of avoiding the bitten fruit, I received my new slick MacBook aluminum… paid a supercharged price for the extra ram and hard drive (because you can never have enough of that) and off I went – happily ever after with the strongest 13inch laptop from Cupertino…

MacBookPro 13″

It is an amazing machine- quality in every level. Well, I wished I had an SD card slot built in- I really needed it at some point while traveling… but it’s a Mac, I told myself, it doesn’t need cheap features to be cool- the coolest.

Thanks goodness for Twitter… I learned today that the MacBook aluminum is no more! Giggling of self satisfaction for getting the best possible deal just before it was discontinued, I rushed to the Apple Store page just to find that the new MacBookPro 13” is the new MacBook – at and the $1.5K level (the one with the higher specifications) has the same specs as mine, a stronger processor (2.53GHz vs. 2.4GHz) and… SD card slot. All that for $250 less than what I paid.

Technically speaking – I’d probably never feel the difference in performance… BUT I can definitely use $250 – and a SD card slot.

So again I find myself saying, as I did many many times before,

Thank You Apple, you sure know how to make the best ice cream, and then make us drop it – hoping we’ll run back to buy another.