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I’m working with one of our major clients on a plan that will harness every tool we could think of, to drive traffic to the client’s network.
As expected… the buzz of the word combination “social media” is still humming in my ears…
After a lot of work I was left with a big question…
Is Social Media an effective traffic generation tool
or
Is Social Media the traffic itself
Well as always I find questions to be the best answer… consider the following:
Is your website a place of business or a means to deliver a message?