We added a new “Case Studies” section to our web site in which we share insights and stories from our engagements.

http://2creativ.com/category/case-study

We would love to hear your opinion…

 

TechCrunch reports that IAC-owned local media and advertising property CityGrid Media is acquiring its own social media monitoring and sentiment analysis platform, BuzzLabs.Financial terms of the deal were not disclosed. This news comes after Salesforce picked up Radian6 a few weeks ago for$326 million and Walmart bought Kosmix as well. Seattle-based BuzzLabs, which was co-founded in 2009, allows [...]

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Happy Easter

April 23, 2011 by

To all our friends, Happy Easter!

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Happy Passover

April 18, 2011 by

To all our friends who celebrate Passover, we’d like to wish yours and you Happy Passover! !לכל חברינו, חג שמח jwplayer(“jwplayer-1″).setup({flashplayer: “http://2creativ.com/wp-content/uploads/jw-player-plugin-for-wordpress/player/player.swf”, width: “400″, height: “280″, controlbar: “bottom”, “mediaid”: “2547112324″, “image”: “http://i.ytimg.com/vi/R5NXYZ4R8Zo/0.jpg”, “file”: “http://www.youtube.com/watch?v=R5NXYZ4R8Zo&feature=youtu.be”, events: {}, config: “”});

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This is the link to the recorded webinar: http://s.2creativ.com/webinar1-1 Over 40 marketing professionals attended. Following our ISBM webinar about making an impact in social media and measuring it’s impact, we wanted to highlight a Mashable post that touches some great points that we discussed… http://mashable.com/2011/04/12/digital-marketing-lessons/

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Whether you’re sitting on the sidelines pondering how B2B & Social Media connect, or your brand has already established a presence, this FREE webinar will teach you easy ways to make an impact. We will expand especially on methods and tools for research, monitoring and measuring marketing and social media activity. Register Now

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Ferring Pharmaceuticals, has signed with 2CREATIV for our BUZZ HUNTER marketing research via social media mining and analysis. The unique value of BUZZ HUNTER, beyond monitoring, listening or measuring social activity, provides Ferring the capability to truly understand the needs of its patients as they trend over time as well as in real  time. Ferring is a leader in [...]

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Free Webinar: Presented by: Hanan Gelbendorf and Ron Rosenberg, 2creativ
April 12, 2011 – 1:00 p.m. EDT
This webinar focuses on the venues which are likely to generate most enterprise viewing for your brand, and on the tools which will give you insights about your prospects, customers and competitors. Peppered with pragmatic yet low cost suggestions, this webinar will help you propel your social media activities into a higher gear within weeks.

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As the mainstream media is dancing franticly around Facebook, we decided to use LinkedIn (our favorite platform for professional growth) to ask our fellow marketers how they perceive the value of the ‘Like’ and received quite a few responses. The following experts authorized us to share their answers: Erica Friedman, Social Media Optimizer, Publisher at ALC [...]

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When analyzing sentiment within social media conversations, it’s important to measure the sentiment in different channels and see how it correlates to different groups over time and within different volumes of conversations.

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