Wakefield / Fakefield : Chronicle of a Loud Scream in the Wind
January 20, 2011 by Gelbendorf
The linking of vaccines to autism is a hot topic. It triggers many emotions and about 150 daily conversations within the different social networks- blogs, Facebook pages, Twitter and etc.
Last week (January 5th )The British Medical Journal (BMJ) published the editorial article: “Wakefield’s article linking MMR vaccine and autism was fraudulent” – Here’s how it affected the conversation…
More →$18 Can Save a Tree- Update
January 7, 2011 by Gelbendorf
This week we launched an interactive ad campaign, in support of our fundraising efforts of to help the Haifa Foundation protect the Carmel from further disasters. The first banners are now showing on the Jerusalem Post – www.jpost.com. The banner was prepared by Liron Marko of Qbrandit – Los Angels Thanks Liron. This movie requires [...]
More →Toyota Mark Sanchez and Buzz
January 3, 2011 by Gelbendorf
Last month (or should we say last year…) Toyota gave our very own Buzz Hunter the opportunity to go on a photo shoot with the Jets’s Mark Sanchez… Apparently the fans went wild… As for the campaign itself… It’s done well, visually, but we are missing the ability to easily share videos and photos and gain [...]
More →How Buzz Measurement Affects Sales
January 3, 2011 by Gelbendorf
2creativ buzz hunter-presentation_2011 View more presentations from Hanan Gelbendorf.
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December 31, 2010 by Gelbendorf
2010 is over. It was a great year, well, at least for Apple… The rest of the world kind of kept straggling- nature disasters, man made disasters, economical disasters…
I think that it’s safe to say that we welcome 2011 with hope for a better year.
HAPPY NEW YEAR!
More →Some peer Predictions for 2011, the Social Media angle…
December 20, 2010 by Gelbendorf
Link: Some peer Predictions for 2011, the Social Media angle… Thanks to
More →"Compete.com" for Twitter and Facebook, by Wildfire
December 17, 2010 by Gelbendorf
Link: “Compete.com” for Twitter and Facebook, by Wildfire An interesting move by a company we value. We’ll just have to test…
More →THROWING CAUTION TO THE WIND, OR IN THIS CASE, THE FIRE
December 13, 2010 by Gelbendorf
Sometime you have to just do, and you hope it will work out. I don’t remember that “hope” strategy in business school, but not everything can be found in textbooks. Yes, hope that others will be moved by the fire and the thought that the Carmel lacks fire fight trucks, and they will help create an email buzz.
More →Help save the Carmel – notes from the campaign
December 9, 2010 by Gelbendorf
As soon as we realized that the wildfires on the Carmel are getting out of control, we knew we wanted to help. Frankly, we thought in terms trees and victims – alive and dead. Around us friends were looking for ways to help reclaim this national treasure called the Carmel Forest. We knew it will take money – lots of money – and we had some to the tools to raise those needed funds.
More →Case Study: Utah Women’s Soccer’s Campaign
December 9, 2010 by Gelbendorf
This is where the tracx platform, utilized for the campaign with the help of 2creativ, came significantly into play. 2creativ’s team defined within tracx specific keywords and phrases that were relevant to the campaign. Thus, “SHOW YOUR SCARF”-related conversations, comments, and questions could be pinpointed.
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