Art

I’m working with one of our major clients on a plan that will harness every tool we could think of, to drive traffic to the client’s network.

As expected… the buzz of the word combination “social media” is still humming in my ears…

After a lot of work I was left with a big question…
Is Social Media an effective traffic generation tool
or
Is Social Media the traffic itself

Well as always I find questions to be the best answer… consider the following:

Is your website a place of business or a means to deliver a message?

My son Boaz is almost four years old and never fails to impress me with his attention to details.

Recently he started paying more and more attention to advertising and brands. Scary.

Today he shocked us with what seems to be a new level of brand awareness… We were having lunch in the local cafe, while a remote TV was on. Truthfully, I could never understand why anyone would like to have a bunch of TVs in a cafe, but that’s a different story.

A short while after the commercials begun, Boaz asked “Mommy has an apple on her phone, right?”. “Why do you ask?” I answered him just to learn that he just watched an Apple commercial.

“So why do you think she has an Apple on her phone?” I tried my luck, hoping to get a cute and naive answer but instead I received a “shopping list” of the other Apple computers in the house including my recent purchase (see an earlier post Against Apple’s product release policies) and even the purchase of the Apple router that was supposed to get our music from iTunes to our stereo but never did. Boaz even shared his opinion that the Apple logo on the phone means that he can play games on it.

Fast forward 6 methodical years- would he ever be satisfied with a computer/ phone / whatever they’ll sell then, that doesn’t have an Apple logo on it?

My simple explanation – Apple got it right. One could probably write a complete thesis (wouldn’t be surprised if it’s been done) on how they got it right and why it’s working… I’ll let it be at that… Steve got it right.

What other brands do it well?

Tonight I had the pleasure of attending the opening of Joseph Scheer Installation and Exhibition at  Bergdorf Goodman.
Scheer’s work is a great example of how technology can be leveraged and manipulated for the creation of art.

Through years of experiments, Scheer was able to develop an effective workflow that allowed him to scan moth specimens in extreme resolution using the Kodak iQsmart and EverSmart high end scanners (formerly known as Creo / Scitex). In his work he is able to expose the amazing microscopic details, along side to providing the rare opportunity to experience the visual impact of x30 enlarged moths.

More info about Scheer’s work:
rubybeets.com
NY Times
National Geographic
Info about the Kodak Scanners Scheer used:
iqsmartscanners.com