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"Branding"
What’s the worth of a LIKE for your business?
February 24, 2011 by Gelbendorf
As the mainstream media is dancing franticly around Facebook, we decided to use LinkedIn (our favorite platform for professional growth) to ask our fellow marketers how they perceive the value of the ‘Like’ and received quite a few responses. The following experts authorized us to share their answers: Erica Friedman, Social Media Optimizer, Publisher at ALC [...]
More →Toyota Mark Sanchez and Buzz
January 3, 2011 by Gelbendorf
Last month (or should we say last year…) Toyota gave our very own Buzz Hunter the opportunity to go on a photo shoot with the Jets’s Mark Sanchez… Apparently the fans went wild… As for the campaign itself… It’s done well, visually, but we are missing the ability to easily share videos and photos and gain [...]
More →So… Who is Buzz Hunter?
November 3, 2010 by Gelbendorf
Over the recent years we at 2creativ have been working with companies from different industries and of different characteristics. Each project we worked on was unique and required a lot of “drawing board” work: unique strategy, unique implementation… One element kept coming up- ROI… How do you measure the ROI of your social media activity? With our [...]
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