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"Case Study"
Ferring Pharmaceuticals signs with 2CREATIV
March 28, 2011 by Gelbendorf
Ferring Pharmaceuticals, has signed with 2CREATIV for our BUZZ HUNTER marketing research via social media mining and analysis. The unique value of BUZZ HUNTER, beyond monitoring, listening or measuring social activity, provides Ferring the capability to truly understand the needs of its patients as they trend over time as well as in real time. Ferring is a leader in [...]
More →Sentiment Analysis: not all channels are born equal…
February 16, 2011 by Gelbendorf
When analyzing sentiment within social media conversations, it’s important to measure the sentiment in different channels and see how it correlates to different groups over time and within different volumes of conversations.
More →Wakefield / Fakefield : Chronicle of a Loud Scream in the Wind
January 20, 2011 by Gelbendorf
The linking of vaccines to autism is a hot topic. It triggers many emotions and about 150 daily conversations within the different social networks- blogs, Facebook pages, Twitter and etc.
Last week (January 5th )The British Medical Journal (BMJ) published the editorial article: “Wakefield’s article linking MMR vaccine and autism was fraudulent” – Here’s how it affected the conversation…
More →Help save the Carmel – notes from the campaign
December 9, 2010 by Gelbendorf
As soon as we realized that the wildfires on the Carmel are getting out of control, we knew we wanted to help. Frankly, we thought in terms trees and victims – alive and dead. Around us friends were looking for ways to help reclaim this national treasure called the Carmel Forest. We knew it will take money – lots of money – and we had some to the tools to raise those needed funds.
More →Case Study: Utah Women’s Soccer’s Campaign
December 9, 2010 by Gelbendorf
This is where the tracx platform, utilized for the campaign with the help of 2creativ, came significantly into play. 2creativ’s team defined within tracx specific keywords and phrases that were relevant to the campaign. Thus, “SHOW YOUR SCARF”-related conversations, comments, and questions could be pinpointed.
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