I’m working with one of our major clients on a plan that will harness every tool we could think of, to drive traffic to the client’s network.

As expected… the buzz of the word combination “social media” is still humming in my ears…

After a lot of work I was left with a big question…
Is Social Media an effective traffic generation tool
or
Is Social Media the traffic itself

Well as always I find questions to be the best answer… consider the following:

Is your website a place of business or a means to deliver a message?

Tonight I had the pleasure of attending the opening of Joseph Scheer Installation and Exhibition at  Bergdorf Goodman.
Scheer’s work is a great example of how technology can be leveraged and manipulated for the creation of art.

Through years of experiments, Scheer was able to develop an effective workflow that allowed him to scan moth specimens in extreme resolution using the Kodak iQsmart and EverSmart high end scanners (formerly known as Creo / Scitex). In his work he is able to expose the amazing microscopic details, along side to providing the rare opportunity to experience the visual impact of x30 enlarged moths.

More info about Scheer’s work:
rubybeets.com
NY Times
National Geographic
Info about the Kodak Scanners Scheer used:
iqsmartscanners.com